™ ®

How to Type Trademark & Registered Symbols

The trademark (™) and registered trademark (®) symbols indicate brand ownership and legal protection. Essential for product names, logos, and intellectual property.

Last reviewed on October 3, 2026.

Trademark Symbol (™)

Windows

Hold Alt and type 0153 on the numeric keypad.

Alt + 0153

Mac

Press Option + 2.

Option + 2

Linux

Press Ctrl + Shift + U, type 2122, press Enter.

Ctrl + Shift + U, 2122, Enter

HTML

Use the HTML entity ™ or numeric ™.

™ or ™

Registered Trademark Symbol (®)

Windows

Hold Alt and type 0174 on the numeric keypad.

Alt + 0174

Mac

Press Option + R.

Option + R

Linux

Press Ctrl + Shift + U, type 00AE, press Enter.

Ctrl + Shift + U, 00AE, Enter

HTML

Use the HTML entity ® or numeric ®.

® or ®

When to Use Each Symbol

Trademark (™): Used for unregistered trademarks. Indicates you're claiming rights to a mark, but it hasn't been officially registered. Can be used for both goods and services.

Registered (®): Only for trademarks officially registered with the relevant trademark office (USPTO in the US). Using ® for an unregistered mark is illegal in many jurisdictions.

Service Mark (℠): Similar to ™ but specifically for services rather than goods. Less commonly used.

Example usage: AcmeWidget™ while an application is pending or the mark is unregistered; AcmeWidget® once the registration is granted

Common Uses

  • Brand names: the first or most prominent mention of a registered brand, e.g. AcmeWidget®
  • Product names: new products whose names are claimed but not yet registered, e.g. WidgetPro™
  • Logos and slogans: taglines a business wants to claim as a mark
  • Marketing materials: Product packaging, advertisements
  • Legal documents: Contracts, licensing agreements

More Tips for ™ and ®

  • Word AutoCorrect: typing (tm) becomes ™ and (r) becomes ® by default. Press Ctrl + Z immediately to undo a conversion you didn't want.
  • Service mark ℠: 2120 then Alt + X in Word, ℠ in HTML, or Ctrl + Shift + U 2120 on Linux.
  • Superscript ®: many style guides set ® as superscript (<sup>&reg;</sup> in HTML) because the full-size character can look too large next to text.
  • Use once: the convention is to mark the first or most prominent use of a trademark in a document, not every occurrence.

Technical Details

Trademark (™):

Unicode: U+2122

HTML Entity: &trade;

Alt Code: Alt + 0153

Registered (®):

Unicode: U+00AE

HTML Entity: &reg;

Alt Code: Alt + 0174

Related Symbols

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