How to Type Trademark & Registered Symbols
The trademark (™) and registered trademark (®) symbols indicate brand ownership and legal protection. Essential for product names, logos, and intellectual property.
Trademark Symbol (™)
Windows
Hold Alt and type 0153 on the numeric keypad.
Alt + 0153
Mac
Press Option + 2.
Option + 2
Linux
Press Ctrl + Shift + U, type 2122, press Enter.
Ctrl + Shift + U, 2122, Enter
HTML
Use the HTML entity ™ or numeric ™.
™ or ™
Registered Trademark Symbol (®)
Windows
Hold Alt and type 0174 on the numeric keypad.
Alt + 0174
Mac
Press Option + R.
Option + R
Linux
Press Ctrl + Shift + U, type 00AE, press Enter.
Ctrl + Shift + U, 00AE, Enter
HTML
Use the HTML entity ® or numeric ®.
® or ®
When to Use Each Symbol
Trademark (™): Used for unregistered trademarks. Indicates you're claiming rights to a mark, but it hasn't been officially registered. Can be used for both goods and services.
Registered (®): Only for trademarks officially registered with the relevant trademark office (USPTO in the US). Using ® for an unregistered mark is illegal in many jurisdictions.
Service Mark (℠): Similar to ™ but specifically for services rather than goods. Less commonly used.
Example usage: iPhone™ (when first introduced), iPhone® (after registration)
Common Uses
- Brand names: Nike®, Coca-Cola®
- Product names: iPhone®, Windows™
- Logos and slogans: Just Do It™
- Marketing materials: Product packaging, advertisements
- Legal documents: Contracts, licensing agreements
Technical Details
Trademark (™):
Unicode: U+2122
HTML Entity: ™
Alt Code: Alt + 0153
Registered (®):
Unicode: U+00AE
HTML Entity: ®
Alt Code: Alt + 0174